American Dreams

Client: Ad Council / Love Has No Labels (LHNL)

Agency: R/GA NY

Highlights: Campaign got over 19 Million views on YouTube in 2 months | Good Morning America Exclusive | 40 Million views across IG, Facebook, and TikTok | 88% of people who saw the campaign took action to end discrimination | Directed by Luke Gilford | Score by Emile Mosseri

American Dreams is the first PSA from the Ad Council and California’s States BRIDGE Project partnership. It’s goal was to build empathy through the dreams we all share, and to drive change by revealing the harsh realities we don’t.

Since same-sex marriage became legal in 2015, anti-LGBTQ+ legislation has surged across the U.S. In 2023 alone, 522 bills were introduced, most targeting transgender people and restricting access to healthcare, housing, and basic safety. These laws create real, legal barriers to the American Dream, a dream that already feels so out of reach for most.

The films bring to life the quiet, universal hopes of LGBTQ+ Americans: a place to call home, the freedom to live in safety, and opportunities to build a better life. But each of these dreams is interrupted, not by chance, but by law.