Unbreakable Twin

Unbreakable Twin

Client: Deloitte

Agency: BBDO NYC

Highlights: 3x Cannes Lions Shortlists - Early Stage Technology, Creative Data Collection & Research, and Data Infrastructure & Architecture Innovation.

Turning a Paralympian's pursuit of history into the future of training.

Hunter Woodhall is a Paralympic gold medalist with one ambition, become the fastest human in the world by breaking the able-bodied 400m world record. To help make it possible, he partnered with Deloitte, using data and AI to uncover new ways to improve performance. Together, they created The Unbreakable Twin, a new training system designed not only to help Hunter redefine what's possible, but to transform how all athletes train now and into the future.